(01)[Hospitality]
Afterglow
A nocturnal identity system and website for a placeholder hospitality brand.
- Branding
- Websites
(02)Service
Branding & Visual Identity.
A brand is a promise people can recognise. We define what you stand for, then turn it into a visual system that is distinctive and flexible, and that holds up from a favicon to a billboard.
Overview
What this service covers
Social Target designs brand identities: brand strategy and positioning, logo and logotype design, colour and typography systems, graphic language, and brand guidelines delivered as editable source files.
What’s included
- Brand workshop and positioning
- Logo, logotype and brand mark
- Colour palette and typography system
- Graphic language and imagery direction
- Brand guidelines (PDF + source files)
- Core templates: social, presentations, stationery
A good fit for
- New companies and products
- Businesses outgrowing their current identity
- Rebrands after mergers or repositioning
How it works
Four steps, no surprises
Discover
Workshop, interviews and market review to find your true position.
Define
Strategy, personality and the core idea the identity must express.
Design
Two to three creative routes, then one refined into a full system.
Deliver
Guidelines, master files and templates your team can use from day one.
FAQ
Questions, answered
Do I own the final logo and files?
Yes. On final payment, all rights to the approved identity and its source files are transferred to you.
Can you refresh an existing brand instead of starting over?
Yes. We often evolve an identity, keeping its recognisable equity while fixing what no longer works.
What files will I receive?
Vector logos (SVG, EPS, PDF), raster exports (PNG), colour codes for print and screen, fonts guidance and the guidelines document.
Related work
Branding in practice
(→) Start a project
Got something
worth noticing?
Tell us about your brand, your goal and your timeline. We’ll come back with honest thoughts, and a plan if we’re the right fit.
hello@socialtarget.example